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<p class="hideText">LIFE AND BEAUTY HISTORY</p><span class="font">The <em class="w_bold">150-year story </em>of <br/>SHISEIDO</span>

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<p class="hideText">LIFE AND BEAUTY MUSEUM</p><a class="shiseido hideText" href="https://international.shiseido.co.jp/">SHISEIDO GINZA TOKYO</a><span class="mark hideText">150 YEARS OF JAPANESE SKINCARE INNOVATION</span>

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<p class="font">This year marks Shiseido’s 150th anniversary.</p>

<p class="font">Our long history is also the story of our exploration of the mind and body as two parts of a whole, an approach that has enabled us to offer beauty that is authentic, derived from the very mechanisms of life.</p>

<p class="font">By infusing our products with cutting-edge science as well as art, we have constantly evolved over the years.</p>

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<p> <em class="w_bold">Origin </em><span>Our story begins in 1872.</span></p>

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Research and <br class="nopc"/>Development</em><span>Using science to explore the essence of beauty.</span></p>

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<p> <em class="w_bold">Products</em><span>Reawakening the beauty within.</span></p>

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<p> <em class="w_bold">Design</em><span>The beauty of life is also the beauty of expression.</span></p>

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<p> <em class="w_bold">150th</em><span>Connecting the future with a beautiful circle of life.</span></p>

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<p class="cssbgsvg hideText">LIFE AND BEAUTY MUSEUM</p><span class="font">From life comes beauty.</span>

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<p class="w_bold">Origin</p>

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</div><span class="quote">Prescription booklets <br/>filled out by hand</span>

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<h2 class="font w_light"><em class="w_bold">OUR STORY BEGINS </em><br/>IN 1872.</h2>

<p class="font">Shiseido started as Japan’s first privately owned Western pharmacy. Arinobu Fukuhara was only 23 when he opened the shop in Tokyo’s glamorous Ginza shopping district.</p>

<p class="font">Although the shop specialized in novel, high-quality products incorporating the latest Western pharmaceutical research, the name itself was classically Eastern— a phrase borrowed from the Chinese text I Ching.</p>

<p class="font">The holistic nature of the shop, wedded neither to Eastern nor Western thought, still informs our pursuit of the essence of beauty, even as we have expanded around the world.</p>

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