LIFE AND BEAUTY HISTORYThe 150-year story of
This year marks Shiseido’s 150th anniversary.
Our long history is also the story of our exploration of the mind and body as two parts of a whole, an approach that has enabled us to offer beauty that is authentic, derived from the very mechanisms of life.
By infusing our products with cutting-edge science as well as art, we have constantly evolved over the years.
Origin Our story begins in 1872.
DevelopmentUsing science to explore the essence of beauty.
ProductsReawakening the beauty within.
DesignThe beauty of life is also the beauty of expression.
150thConnecting the future with a beautiful circle of life.
LIFE AND BEAUTY MUSEUMFrom life comes beauty.